The inimitable Bug Girl, who founded perhaps the longest running and most successful insect blog in the history of the medium, has shared her upcoming presentation on blogging for the Entomological Society meetings. If you blog, or are thinking about blogging, the best 20 minutes you can spend this morning will be watching Bug Girl’s video.
There’s a lot to chew on. In particular, her insistence that bug bloggers aren’t competing with each other, but against a larger ascientific media, is worth noting. We aren’t locked in a zero-sum game for a limited number of reader eyeballs. If we, as a group, use social media to build our networks and raise the overall profile of Entomology and other sciences, we all get new readers.
Bug Girl notes two successful strategies for attracting attention: 1. Humor; 2. Error. If you’re funny and/or piss people off, you’ll get an audience. I’d like to add a third category: Be Useful. Many of my most successful posts aren’t funny or wrong, but instead explain how to do things. Some readers want to become better photographers, or be better at identifying insects. Sharing your skills- especially your enviable skills- will foster a following.