In the wake of the Scienceblogs fiasco I have been thinking about the conundrum faced by bug bloggers who decide to offset the costs of their hobby by selling ad space. I’ve noticed a pattern.
All- not just some- but ALL the bug blogs that are supported by advertising serve those godawful Terminex ones. You know the ones I’m talking about, with the scurrying roaches and the scare quotes about Salmonella. It’s as if Terminex decided to take half their PR budget and buy up the blogosphere.
It doesn’t matter if every blog post is about the beauty and wonder of insects, and how each is a splendid marvel of nature. It doesn’t matter if the readership is like-minded buggy folk who cringe at the very thought of pesticides. Terminex will plaster a scare ad across the top.
There is a valid role in our society for pest control companies. It just happens to fill 10% of the space the current industry inhabits. The rest is snake-oil salesmen scaring homeowners into needlessly throwing money at them for imaginary problems. While I do know some excellent pest control people, much of the business- and especially the large internationals- is populated by the ignorant, the money-grubbing, and the ethically-challenged.
Judging from the current blog ads, it seems bug bloggers don’t have a choice. If you run ads, you get Terminex. Surely there must be other companies whose products intersect with an entomologically-literate readership.
[editor’s note: we are not about to start serving ads here at Myrmecos. This is merely an observation stemming from what we’ve seen on other blogs.]