As a matter of coincidence, my first blogiversary falls on Thanksgiving day. Happy Thanks-Blog-Giving, then. Or something.
I started out aiming my writing at a non-technical audience. So I featured insect photographs, simplified coverage of entomological news, and notes about photographic technique. But I’ve come to realize from various feedback that many of my regular readers are professional scientists. This poses a bit of a problem of where to pitch my content. Both my mother and Phil Ward read this blog. What might interest both of them?
This imbalance in the biological fluency of my readers remains my biggest challenge. How do I cover science in a way that is not too jargony yet doesn’t bore the myrmecologists? I’m no Carl Zimmer, unfortunately, so finding those magic turns of phrase that resonate across audiences isn’t easy. Should I alternate posts? Or do I try to straddle that middle ground?
In any case, it’s been quite a year. My readership has grown steadily, averaging now about 350 visitors per day. My thanks to all of you!